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How to Choose the Right Font
- Convey your brand message. Find inspiration and study the use of typography.
- Choose your font delivery service. Compare typefaces side-by-side and see what feels right.
- Identify the visual hierarchy of your website to determine what fonts are needed.
- Choose fonts for legibility. Fine-tune your fonts for readability.
- Choose the proper font size. Pay attention to line height and paragraph spacing.
- Use contrast to your advantage. Test for readability and legibility across devices.
